Interview with Jason Jani from Sound Connection Entertainment

What do Batman, Superman, Indiana Jones and a bride all have in common? Each has their own cued theme music. They take command of the center stage and stride into the crowd as the music plays in the background.

Whenever anyone plans a big NJ event the music can completely set the tone. Today Hotels Unlimited met with Jason Jani from Sound Connection Entertainment. Jason has been providing Hotels Unlimited with the latest beats since 2000. Hotels Unlimited is proud to announce in this exclusive interview that Sound Connection Entertainment is our #1 preferred vendor for the latest in music and entertainment for your NJ Wedding and NJ Corporate event.

How long have you been DJ music industry?

I have been a DJ for 16 years. I have done everything from private events to nightclub events, remix production and radio production work. Have done over 2000 events in my life and over 1000 wedding receptions alone.

How did you get started with Sound Connection Entertainment?

I founded Sound Connection 11 years ago. At the time, I was working with different night clubs and I was asked to do a lot of private events. Back then, a lot of private events consisted of doing the staple line dances and doing mostly interactive stuff. Not that I was against any of that, but I wanted to do something different and that was how Sound Connection was born. When I got invites to do weddings, social events, and corporate events I wanted to do a more modern unique presentation. We really wanted to do something that was outside of the box.

What inspired you to get into the industry?

That is a really good question. It’s really interesting to see how the industry has changed now from when I started. When I started, I thought of it as a fun creative job. As I evolved as an entertainer/ DJ, my responsibilities have taken on different forms as a business owner and with the event planning and production aspect. It has evolved so much and it still continues to do so. At SCE, we try to draw inspiration from anything.  Movies, concerts, Broadway, industry conferences, music videos, and pop culture are all creative influences to us today.

What is your favorite part of the job?

My favorite part of the job is getting to know people and understanding their unique vision. When I meet with a client, it’s not just a business relationship but a personal relationship too. My favorite part of the job is at the end of the event seeing that everything the clients have envisioned is brought to life or surpassed. It’s fun to see the younger guests on the dance floor all night and the older guests too. It’s the combination of people at the end of the event that say ‘this is the best event I have ever been to,’  ‘It was perfect,’ etc – that makes all our effort and hard work worth it.

What separates Sound Connection from other music and entertainment companies?

Sound Connection Entertainment is different because of our staff. We are fortunate to have a very creative, talented and dynamic full time staff. We also aren’t limited to preparing our events a certain way. Everything that we do surrounds the clients’ ideas and vision. Everyone has a different idea of perfect and what they want for their event. We take the time to understand what that is and materialize it to perfection while keeping people entertained and happy. There isn’t anything we can’t do and we are not afraid to try new things for people. When a client comes to us with an incredible idea, the Sound Connection difference is we try to incorporate the idea into the production for that evening.  Our events are as unique as our couples.

httpv://youtu.be/M-DE98NQEKU

Sound Connection entertainment offers more than just music. What other features do you have to enhance the event experience?

Some of the enhancements that we offer include lighting and light-scaping. We will use lighting design to transform both the look and feel of the room. We can change the lighting with the mood and the feeling of the room. For example, when the bride is sharing the dance with her father the room goes pink. When the groom shares the dance with his mom, the room goes blue. When they cut the cake, the room goes white. If we know it is a fall wedding and everyone is eating dinner, we will light up the walls in reds, oranges, and yellows, and it is constantly changing so that the landscape in the room will always be changing and will always be different.

We also offer drapery which can transform any traditional wedding venue into something you would see in Miami or New York City. We will hang fabric up against the walls which really complements the lighting features we offer and it gives the room a new dimension. It really surprises people with how classy it looks, and how it accents the venue in a different capacity.  Multi-media presentations, Lounge Furniture, Digital Photo booths, Atmosphere elements, and custom audio production are all services offered by Sound Connection

How long does it take to prepare for an event?

Every event is different so it depends on what the clients’ needs and services that they require. On average, I would say we put in about 20 to 40 hours per wedding production that we do. Some are more than that, others are less. It really depends on the framework or vision of the client. Some couples might want custom voice-overs, custom remixes, lighting design, venue touring, setting up equipment and even appointments that can sometimes last two to four hours.

What is your favorite genre of music?

From a DJ perspective, I am an open format kind of DJ. I am open to any form of music. I can go from 70s, 80s, 90s, top 40, house, rock, to hip-hop in one night.

When I am in my car, I will listen to something different to get a feel of what is going down in pop culture, but recently the 90s station is making a huge comeback for me. If I could only pick one music type though, I would say the dance music because of my club DJ background.